Charming Charlie is an adorable jewelry and accessories brand that offers fun, unique, and beautiful items to accessorize truly any outfit. Be it in one of their brick and mortar stores, or on their website, shopping at Charming Charlie is super fun. The look of the stores and the site are eye-catching, and with such a large variety of items, you never really know what you're going to stumble across. Don't be surprised if you get lost in the store, or the site, for an hour.
The variety of different items, and diversity of styles makes it almost an eclectic experience. While mainly a jewelry and accessories store, they also offer purses, a full line of clothing, shoes, and more. There's even some fun & unexpected (funexpected?) categories like home goods, journals, glass wear, and more. When it comes to clothing and accessories, tere's a satisfying selection of different looks, patterns, materials, fits and styles. But don't worry, the looks from this brand aren't bizarre or try-hard boho. Their items can create or complement any style from classic or vintage to modern, chic, & minimal, and everything in between.
Maybe the best part about Charlie are the prices. I was astonished at how low the prices were, given the quality. The brand's prices go toe to toe with overseas fast fashion brands like SHEIN or ROMWE, whilst delivering much higher quality. For example, you can find no shortage of cute, stylish watches for under $25! They won't be Rolex, but if you're just looking to load up on cute, fashionable accessories, Charlie will fit the bill. In addition to the bargain baseline prices, they almost always have sales going, compounding the savings (in fact, as I type this, there's a 50% off sale.)
The experience at Charming Charlie isn't quite like any other store. You've got to check it out. I think you'll be addicted. Don't worry, you'll be better off for it.