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Fabletics is a one-of-a-kind brand selling high quality, high-performance, highly fashionable activewear. Emphasis on the "fashionable" part. Style is just as much a foundational element of Fabletics' items as the performance. It's a beautiful blend of fashion and fitness, the likes of which you won't find elsewhere. They offer a wide variety of stylish leggings, sports bras, yoga pants and just about every other species of sportswear, top, pants, shorts, you name it. Anything you need at the gym, on the trail, on the mat, or wherever else it is you get your sweat on. The styles are basically endless, and the quality, comfort, durability, and performance of the activewear is top shelf.

Aside from fashion being a fundamental ingredient, the other thing that makes the brand unique is its VIP subscription membership. It's a monthly fee that awards you deeply discounted items (and by "deeply" I'm talking like neighborhood of 70% off deep.) The fee, or credit, can be redeemed, saved, or waved altogether, if you feel like skipping a month. It kind of works like Audible. Every month you pay a $50 membership fee, good for up to $80 or merchandise or an outfit. Like audible, any credit not redeemed this month will be saved (for 12 months.) Unlike Audible, you can skip a month if you like and not pay the fee. If you're not interested in the subscription, you can still buy the items à la carte. But once you see the difference in the VIP prices vs Guest prices, I have a funny feeling you'll opt for the membership.

Fun fact, the brand was co-founded by actress Kate Hudson. And Kevin Hart signed on as an investor and public figure for the men's line. This company has seen massive growth since its inception in 2013 (thanks largely to social influence, word of mouth, and yes, star power.) Fabletics now has over 50 brick and mortar stores, and over 2,000,000 VIP members. So just in case you were suspicious that this is a small-time internet start-up, that should alleviate your concerns. This is a well-established, very popular brand that is quickly cornering the market. And we can see why. You really can't beat Fabletics' formula of high-fashion and high-performance. And if you can't beat 'em... well... you know the rest.

It's also worth mentioning that the company is careful to employ ethical practices. Their transparent and ethical manufacturing process makes the company an ethical standout in the activewear industry. The resulting eco-friendly styles even earned them climate-neutral certification in 2020. They also have a history of working with women's charities, the likes of breast cancer foundations and the UN Foundation's Girl Up campaign. Always nice to buy from a company that cares about people.

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