Founded in 2013, Milan-based streetwear label Off-White is the brainchild of American fashion designer entrepreneur and Dj Virgil Abloh. Abloh, who has also been the artistic director at Louis Vuitton since March 2018, serves as chief executive officer of the Italian house.

Abloh has amassed a huge cult following for his infant label through the help of social media and well-placed influencer friends, including models Bella Hadid, Kendall Jenner and Hailey Baldwin who all regularly rock the designs.

Beyoncé is a huge fan of the new label and Abloh also dresses many of the Victoria's Secret ambassadors for red carpet events including Dutch model Romee Strijd. The label is also close to the heart of eccentric genius Kanye West, who first met Abloh when they were both interning at Rome-based fashion house house Fendi.

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