Alexander McQueen’s new flagship store on Bond Street features archive designs as well as current collections. Photographs and artworks are displayed throughout the store which pays homage to the brand’s fascination with nature. It will host talks and exhibitions to inspire students and hopefully foster new fashion talent. There are plans to refresh the interiors each season with fabrics from the Alexander McQueen studio, much like the products. The focus on storytelling is apparent here, with the top floor entirely dedicated to showing the history of the brand, and the stories behind specific designs. One for brand enthusiasts.